DESIGNING FOR IMPROVED SEO

Originally posted February 2013

I recently put together a few ‘best practices’ for a client. They needed a very short list of things they could do with minimal effort to improve the SEO of their site.

Make global nav items text, not graphics

Establish target keywords
- use google analytics to find top keywords

Include keywords in text & in page attributes

Make sure URLs are friendly

Name images with friendly filenames

Create a sitemap for the search engines: there does not need to be a link to it – it can be virtually invisible to users

Improve page load times