Strategize Like a UX Pro

If you're interested in getting more strategic with your UX, or helping your product or UX team get more strategic, you've got to read this book. Jaime Levy is an industry veteran who knows what the hell she's talking about. And that's putting it lightly!

In this book, Jaime walks you through the process she uses with her clients, beginning with customer discovery and competitive analysis techniques, identifying unique opportunities, running experiments using lean methodologies, and mapping user actions to meaningful metrics. These methods work for enterprise as well as start-ups, and anyone can glean valuable insights for creating better products - that people want.

UX Strategy: How to Devise Innovative Digital Products that People Want